Pink Patch Project

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CiTFCAJW0AAFd1EThe #PinkPatchProject is an innovative public awareness campaign that is designed to bring attention to the fight against breast cancer and to support cancer research organizations and support groups in combating the disease.

In addition to raising funds to fight breast cancer, we have the goal of raising awareness about early detection and treatment for breast cancer.  It is estimated that approximately 1 in 8 women will be diagnosed with breast cancer in her lifetime. While the disease can have a profound impact on the patient and her loved ones, it is also one that can be effectively treated with surgery, radiation therapy, hormone therapy and chemotherapy.

For 2016, the #PinkPatchProject has grown into a collaborative effort between the Los Angeles County Chiefs' of Police Association and 24 Los Angeles County law enforcement agencies, including the Palos Verdes Estates PD.

The #PinkPatchProject centers on vibrant pink versions of the police officer's uniform patch, which have been specially designed by each agency for the #PinkPatchProject campaign.  Police officers at each of the agencies participating in the campaign will wear these pink patches on their regular police uniforms for the entire month of October during “Breast Cancer Awareness Month.” The pink patches are intended to stimulate conversation within the community and to encourage public awareness about the on-going fight against this disease and importance of early detection.

Each police department collaborating in this campaign has partnered with a cancer research organization or support group in their respective communities.  As part of this initiative, each police department is selling their pink patches, pink patch T-shirts and other commemorative item directly to the community. In addition to our public education efforts, goal of the #PinkPatchProject is to raise funds from the sale of these items that will go directly to fund the research, treatment and education needed to help find a cure.

You can be a part of the #PinkPatchProject by purchasing special edition patches, t-shirts and challenge coins directly from the PVEPD by contacting Officer Rebecca Garcia at or (310) 378-4211.

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